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JW Marriott Partners with P1AG to Bring Immersive Gameplay to New Entertainment Destination

05 November 2018 | News

This fall, the JW Marriott Marco Island Beach Resort opened the doors to 10K Alley, a combination gastropub and state-of-the-art gaming emporium located on the fifth floor of the new Lanai Tower.

In addition to its handcrafted food and drinks, 10K Alley boasts a mix of 40 classic and modern games that entice guests, groups and families to indulge in friendly competition. The JW Marriott Marco Island Beach Resort partnered with Player One Amusement Group (P1AG) to develop and operate the gaming emporium.

“10K Alley is the entertainment destination that Marco Island has been waiting for,” said Sharon Lockwood, General Manager. “It's one of those unique elements that only The JW Marriott Marco Island Beach Resort could bring to reality. As one of the final steps before we unveil all of the new Lanai Tower offerings, 10K Alley will provide an exciting option to both our leisure and business guests.”

Those seeking a nostalgic, hands-on gaming experience will appreciate the six lanes of QubicaAMF Highway66 mini bowling, themed mini-golf and pool tables. 10K Alley also provides a high-end selection of modern video games, including a HOLOGATE VR system for multiplayer gameplay and immersive visual sports simulators designed to transport users into thrilling golf, soccer, hockey and baseball games.

“10k Alley is a welcome addition to our resort,” said Nick Wagner, Director of Recreation. “We are thrilled to be able to provide our guests such an innovative and enjoyable place to hang out, have fun and connect with friends. Our resort has always been on the forefront of providing enriching experiences for our guests and visitors, and 10K Alley is now part of that culture.”

The new and refined space is available for special events, large group gatherings and corporate meetings, where up to 125 people can actively participate in activities and games at any time. Initially, 10K Alley will be reserved for resort guests and group bookings, with the gaming and dining outlet opening to the public in early 2019.


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